Best Amouage Perfumes in the UAE: Guidance vs Guidance 46 vs Purpose 50 vs Decision (2026)

Short answer: Pick Guidance for a warm, friendly rose with pear and hazelnut, or Guidance 46 if you want the same idea fuller and jammier, as an Extrait. Pick Purpose for a dry, peppery incense you can wear to work, and Purpose 50 for the deeper, earthier Extrait. At AZ & CO, Guidance and Guidance 46 both cost AED 1,650 for 100ml, Purpose costs AED 980 and Purpose 50 costs AED 1,700.

Amouage is the perfume house from Oman, and it is one of the names rising fastest in UAE searches this year. People type "Guidance vs Guidance 46" and "Guidance vs Decision" more than anything else about the house. This page compares the Amouage bottles we have today, side by side, with our prices. We have 11 Amouage perfumes in stock, all boxed and all 100ml.

Which is which, at a glance?

"You pay" shows our price and the size, with the strength and whether it is boxed. EDP is eau de parfum. Extrait and Essence de Parfum are more concentrated formats. "Boutique price" is the price we compare the bottle with. Guidance has no boutique price on our page today, so the cell shows "–". The Character column sums up each perfume's notes from our own descriptions. It is not a wear test.

Guidance or Guidance 46: which should I buy?

Buy Guidance 46 if you want more of everything, because at our shop it costs the same as Guidance: AED 1,650 for 100ml. Guidance 46 is an Extrait, while Guidance is an eau de parfum. Our description calls Guidance 46 "a brighter, jammier take" on Guidance.

Both open on pear, frankincense and hazelnut, and both have the same heart of saffron, rose, jasmine sambac and osmanthus. Guidance 46 adds rose water, pink pepper and bitter almond at the start. Its base adds ambrette, Georgywood and cypriol to the cistus, sandalwood, ambergris and vanilla, so it feels fuller. Our description says the pear and hazelnut keep Guidance friendly, so the rose never feels too formal.

Buy Guidance if you want the softer, calmer version for regular evenings out. It is built on the house's signature mix of rose, frankincense and ambergris.

Skip both if you do not like rose. It sits at the centre of each one.

Purpose or Purpose 50: what is the difference?

Purpose 50 is the deeper, earthier Extrait, and Purpose is the softer eau de parfum. At AZ & CO, Purpose costs AED 980 and Purpose 50 costs AED 1,700, both for 100ml, so the Extrait costs AED 720 more.

Both open on frankincense, pink pepper, pimento and bergamot. Both have vetiver, papyrus, sandalwood and rose in the heart, and saffron, suede, akigalawood and the Mystikal accord in the base. Purpose also has black pepper at the start. Purpose 50 uses sand vetiver and adds vanilla to the base, which rounds it off. Our description calls Purpose calm and meditative and suggests it for work days. It calls Purpose 50 intense and quiet at once, and suggests evenings and cooler weather. Purpose 50 belongs to Amouage's Exceptional Extraits collection.

Skip it if you want something sweet. Both are dry, peppery and smoky.

Guidance or Purpose: which suits me?

Choose Guidance if you like warm florals: it is rose, saffron and vanilla with a soft fruity start. Choose Purpose if you like woods and incense: it is pepper, vetiver and suede, with no fruit and no sweetness.

Guidance is the dressier of the two, for evenings and occasions. Purpose is easier to wear in the daytime and at the office. If you are buying one Amouage as a gift and do not know the person's taste, Guidance is the warmer and more crowd-friendly choice.

What about Decision, Existence, Sequence and Reasons?

We do not have these in our range today. Decision, Existence and Guidance are often searched together, and Sequence and Reasons are two of the fastest-rising Amouage names in the UAE this year. We do not write notes for bottles we cannot show you, so we will not compare them here.

The same goes for the other Amouage names rising in UAE searches: Decision 42, Oud Zuhal, Elsewhere, Remain and Portrayal Woman. Send us the name on WhatsApp and we will tell you the price and when we can deliver it. Love Hibiscus, another rising name, is in stock.

Is Love Hibiscus worth it?

Yes, if you want an Amouage that is light and easy to wear. Our description calls it a floral and gourmand perfume that does not feel heavy, and suggests it for daytime and dates. It is AED 1,330 for 100ml, against a boutique price of AED 1,600.

It pairs tart, berry-like hibiscus with a sugar-glazed palmier pastry accord. Passionfruit, salted caramel and bergamot open it, and vanilla, sandalwood and cypriol warm the base. It is the fifth chapter in Amouage's Secret Garden collection, composed by Jérôme Epinette.

Skip it if you want the classic smoky Amouage style. For that, look at Interlude Man or Line 618.

Which Amouage works best in the UAE heat?

Reflection Man and Love Hibiscus are the two to wear on warm days. Our description suggests Reflection Man for the office, weddings and warm days, with its rosemary, neroli and clean woods. Love Hibiscus is suggested for daytime.

Purpose is fine for work days in air-conditioned rooms. Guidance, Guidance 46, Purpose 50, Line 618 and Interlude Man are rich and smoky, and best kept for evenings and the cooler months from November to March. Our description of Interlude Man suggests starting with a single spray. For more cool-season picks, see our best winter perfumes for the UAE.

Tester or boxed: which should I pick?

Every Amouage bottle we have today is boxed, so there is no tester to choose. A tester is the same perfume in the brand's own tester box, new and unsprayed, and it usually costs less. If you are open to a tester of another house, read tester vs boxed perfume.

How do I know my bottle is real?

Every bottle is checked before it ships, and its batch code is left readable so you can check it with the house yourself. If a bottle is not genuine, we collect it free and refund every dirham, and you will not need to prove it. To check a bottle yourself, read how to check if a perfume is original.

Delivery is AED 25 anywhere in the UAE: same day in Dubai and Sharjah when you order by 10 AM, otherwise next day, and one day more elsewhere. Delivery is free on orders of AED 1,000 or more, and this works together with discount codes. You can pay with Apple Pay, Google Pay, Visa, Mastercard or Tabby (pay in 4).

Every Amouage bottle on this page costs AED 1,000 or more except Purpose (AED 980), so delivery is free on all the others. See all 11 on our Amouage collection, compare houses in the best niche perfumes in Dubai, or see all our guides.

Questions people ask

Is Guidance 46 stronger than Guidance?

It is the more concentrated format: Guidance 46 is an Extrait and Guidance is an eau de parfum. It also has more notes, with rose water, pink pepper and bitter almond at the start and ambrette, Georgywood and cypriol in the base. Our description calls it rich and full.

How much is Guidance in the UAE?

At AZ & CO, Guidance costs AED 1,650 for the 100ml eau de parfum, boxed. Guidance 46 costs the same, AED 1,650 for the 100ml Extrait, against a boutique price of AED 2,150. The product page always shows the current price.

How much is Purpose 50 in the UAE?

We have the 100ml Purpose 50 Extrait boxed at AED 1,700, against a boutique price of AED 2,200.

Is Amouage for men or women?

Most of the range works for anyone. Guidance, Purpose, Love Hibiscus and Line 618 are not written for one gender in our descriptions. Interlude Man and Reflection Man carry "Man" in the name, and our description of Reflection Man says it suits men who want a floral scent that still feels tailored.

Where can I buy Amouage Decision in Dubai?

We do not have it in stock today. Send us the name on WhatsApp and we will tell you the price and when we can deliver it.

Prices on this page were correct on 25 October 2026. The product page always shows the current price.