The collection
BORNTOSTANDOUT
BORNTOSTANDOUT is a Korean house that launched in April 2022 under its founder, Jun Lim. Names sit in red capitals on white bottles modelled on Joseon porcelain. Cola Addict mixes cola, ginger and rum, and Black Karak is built on karak tea with cardamom. Each bottle is checked before dispatch, the batch code stays readable, and a bottle that is not genuine is refunded.
16 perfumes from AED 500 3 with a tester option
The bottles
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BORNTOSTANDOUT
Fugazzi by BORNTOSTANDOUT
AED 530
Boutique price
AED 840From AED 530
From AED 530Choose size
About BORNTOSTANDOUT
BORNTOSTANDOUT is a Korean fragrance house that launched in April 2022, founded by Jun Lim. The bottles are white and modelled on Joseon Dynasty porcelain, with each name printed in red capitals. Its perfumes were created by noses including Quentin Bisch, Frank Voelkl and Nathalie Lorson.
Where to start at AZ & CO
- Black Karak: karak tea, cardamom and coffee over amberwood and tonka bean.
- Cola Addict: cola, ginger and lime peel with rum and coffee in the heart.
- Dirty Rice: almond and bergamot, then basmati rice, milk and peony over sandalwood and musk.
Boxed or tester?
Cola Addict and Fugazzi by BORNTOSTANDOUT can be chosen as testers, and Mary Jane is listed as a tester. A tester is the same perfume in the brand's own tester box, new, unused and unsprayed. Our boxed or tester guide explains the difference.
How do I check that a bottle from BORNTOSTANDOUT is original?
Find the batch code on the box and on the bottle, and see that the two match. We check every bottle before it ships and leave the code readable. The full steps are in our guide on how to check if perfume is original.
What kind of scents does BORNTOSTANDOUT make?
Many take their idea from food or drink, such as cola, karak tea, mango, guava, milk and rice. Black Mango and Black Guava pair that idea with an oud base, and Dirty Rice keeps to sandalwood, musk and cedar.
Every bottle is checked before it ships, with its batch code left readable. If it is not genuine, we collect it free and refund every dirham. How returns work. AED 25 anywhere in the UAE. Free on orders of AED 1,000 or more · Same day in Dubai and Sharjah when you order by 10 AM · Otherwise next day, and one day more for other emirates · Free delivery works together with discount codes.